Vanishing Nutrients: Everything You Need to Know | First Day
July 4th Sale: Discounts + Gifts 🇺🇸July 4th Sale: Discounts + Gifts 🇺🇸
ToddlersAges 2 – 3
\ \ Toddlers' Multivitamin\ \ Support for development when it matters most.](https://firstday.com/products/the-no-junk-toddlers-multivitamin) \ \ Toddlers' Probiotic+\ \ For softer, easier to pass stools.](https://firstday.com/products/toddlers-3-in-1-probiotic)
KidsAges 4 – 12
\ \ Kids' Multivitamin\ \ Daily nutrition to support mood & behavior.](https://firstday.com/products/kids-enrichment-vitamin) \ \ Kids' Probiotic+\ \ To help improve immunity, digestion & oral health.](https://firstday.com/products/kids-3-in-1-pre-post-probiotic-swap) \ \ Kids' Magnesium\ \ Helps kids fall asleep, and stay asleep during the night.](https://firstday.com/products/kids-calming-magnesium) \ \ Kids' Brain Support\ \ Support for learning, attention & focus.](https://firstday.com/products/kids-daily-focus)
TeensAges 13 - 17
\ \ Teens' Multivitamin\ \ Daily support for motivation & mood.](https://firstday.com/products/teens-kickstart-vitamin) \ \ Teens' Probiotic+\ \ Gut health support for immunity & skin health.](https://firstday.com/products/first-day-teens-3-in-1-pre-post-probiotic) \ \ Teens' Magnesium\ \ Helps teens wind down & sleep through the night.](https://firstday.com/products/teens-calming-magnesium) \ \ Teens' Brain Support\ \ Support for memory, focus & learning.](https://firstday.com/products/teens-daily-focus)
WomenAges 18+
\ \ Women's Multivitamin\ \ All-day support for women.](https://firstday.com/products/womens-supercharge-vitamin) \ \ Women's Probiotic+\ \ For digestion, bloating & feminine health.](https://firstday.com/products/first-day-womens-3-in-1-pre-post-probiotic) \ \ Women's Magnesium\ \ Helps calm the body after a busy day.](https://firstday.com/products/womens-calming-magnesium) \ \ Women's Brain Support\ \ Support for memory & brain fog.](https://firstday.com/products/womens-daily-focus)
MenAges 18+
\ \ Men's Multivitamin\ \ Power-packed nutrition for men.](https://firstday.com/products/mens-provisions-vitamin) \ \ Men's Probiotic+\ \ Support for digestion and muscle recovery.](https://firstday.com/products/mens-gut-guardian) \ \ Men's Magnesium\ \ Helps battle stress at the end of the day.](https://firstday.com/products/mens-calming-magnesium) \ \ Men's Brain Support\ \ Support for memory and brain fog.](https://firstday.com/products/mens-daily-focus)
About Us Our Ingredients Our Science Heavy Metals & Pesticides 2026 Hidden Health Crisis Report Vanishing Nutrients Vitamin Overconsumption Blog Is Your Family Nutrient Deficient?
Everything You Need To Know About Vanishing Nutrients
Did you know… You would have to eat 8 oranges today in order to get the same amount of Vitamin A your grandparents would get from 1 orange 50 years ago?
a modern problem
Wait, Why Are Nutrients Vanishing?
Studies show that over the last 50 years, produce has lost up to 75% of its nutrients, creating a worldwide decline in the nutritional value of fruits and vegetables. While there are many culprits contributing to nutrient loss, the top include:
- Factory farming: modern farming practices selectively breed fruits & vegetables in order to get the biggest yield instead of nutrient density
- Environmental damage: excess CO2 leads to more sugar production in plants and up to 30% fewer nutrients
- Modern storage techniques: today’s distribution networks mean produce is sitting in storage before eating, which can cause a loss of up to 77% of nutrients
This nutrient decline poses a serious threat to human health and nutrition. With significantly less nutrients in our diets, our bodies lack the essential vitamins and minerals for optimal health, growth, and development.
Is Vanishing Nutrients Affecting My Family?
Even if your family eats plenty of fresh fruits and veggies, they could still experience the catastrophic effect of vanishing nutrients. According to the United Nations Children’s Fund (UNICEF), more than 50% of children globally suffer from a nutrient deficiency known as hidden hunger.1 This form of hunger is caused not by a lack of food, but a lack of nutrients.
With fruits and vegetables decreasing in nutrition, our families are at risk of nutrient deficiencies that impact growth, development, immunity, and overall wellness.
How is First Day fighting Vanishing Nutrients?
We’re focused on fighting the vanishing nutrient crisis so you don’t have to! We actually look at what a kid, teen, or adult is getting in their average diet even with vanishing nutrients, and we build our formula around that to bridge the gap. Our supplements are backed by modern science, made with high-quality ingredients, and formulated in the perfect amounts. Each of our multivitamins contains the vitamins and minerals families often lack, helping fill nutrition gaps caused by vanishing nutrients. Plus, our 3-in-1 pre, post, and probiotics improves your gut’s ability to absorb nutrients - whether it’s from fresh food or our multivitamin!
good health starts at day one
## LIMITED OFFERS
EXCLUSIVE TO FIRSTDAY.COM
[Learn More](https://firstday.com/products/rapid-hydration-electrolyte-support)
### Free Hydration Gift ($25 Value)
Get 12 hydrating electrolyte sticks FREEon orders $75+ with code FIREWORKS
### Free Shipping
When you subscribe, you'll receive FREE shipping on your first order!
### More VIP Perks
Earn Reward Points on every purchase when you join our VIP Program!
[Shop](https://firstday.com/pages/sale)
### Flash Sale: Save Up To 52%
Use codeFIREWORKS to save up to 52% when you subscribe
## Never Run Out Of Vitamins & Supplements!
Get it delivered to your home every month and enjoy all the subscription perks.
- Your first order ships free
- Get 15% off on every purchase
- Earn reward points for every order
- Cancel anytime
Subscribe & Save 15%
Not Now
## FREE — Real Hydration, No Junk.
### Free 12 Pack of Hydration Support ⓘ
For families who need flexible, rapid hydration. Four ingredients, nothing extra. Plus a full day's vitamin C.
You are $75.00 away, keep going!
$75
### Plus, A Free Women's Multivitamin
Formulated specifically for women to support healthier skin, better energy, and boosted immunity.
### ⚡️ Maximize Your Savings with These Deals ⚡️
No products in this category.
$0.00$0.00Add to cart→No thanks, continue
- Choosing a selection results in a full page refresh.
Sign in with Shop
## Sign in to your account
Get access to your rewards, referrals, and more
Email me with updates and offers
OR
[Sign in or Sign up](http://firstday.com/customer_authentication/login?return_to=%2F%23rivo)
Sign in with
Sign in with Google
By signing in, you agree to our [privacy policy](https://firstday.com/policies/privacy-policy) and [terms of service](https://firstday.com/policies/terms-of-service)
Having issues signing in?
Use one of the following methods below to sign in.
- [Try sending another code](https://firstday.com/pages/vanishing-nutrients#rivo)
- [Sign in with an email and password](https://firstday.com/account/login?skip_rivo_redirect=true)
- [Sign in with Google](https://firstday.com/pages/vanishing-nutrients#rivo)
- [Sign in to an existing account with Shop Pay](https://firstday.com/pages/vanishing-nutrients#)
Gift Card Balance
Enter the code below to redeem your gift card
Lookup Gift Card
Ways to earn [View activity](https://firstday.com/pages/vanishing-nutrients#rivo-transactions)
Place an order
1 Point for every $1 spent
Place an order
3rd Subscription Order
50 Wellness Points
3rd Subscription Order
post a product review
50 Wellness Points
post a product review
Celebrate a birthday
200 Wellness Points
Edit Date
Complete Customer Profile
25 Wellness Points
Complete Customer Profile
Follow on Instagram
25 Wellness Points
Follow
Like page on Facebook
25 Wellness Points
Like
Submit a Receipt
1 Wellness Point for every $1 you spend
Submit a Receipt
Subscribe to SMS
25 Wellness Points
Subscribe to SMS
Subscribe to Emails
25 Wellness Points
Subscribe
Refer a Friend & Earn [View referral activity](https://firstday.com/pages/vanishing-nutrients#rivo-referral-transactions)
Refer a friend who makes a purchase and both of you will claim rewards.
They will get
55% off coupon
You will get
Your referral link to share
referrals completed so far
[Share](sms:?&body=%0A%0A)[Share](mailto:?subject=I%27m%20sending%20you%20a%2055%25%20off%20coupon%20to%20shop%20at%20first-day-inc.myshopify.com&body=)
Your referrals
.
.
Show more
VIP Status
VIP Tiers
Gain access to exclusive rewards
[Member\\
\\
Spend $0.00](https://firstday.com/pages/vanishing-nutrients#rivo-vip-tier--476773) [Insider\\
\\
Spend $300.00](https://firstday.com/pages/vanishing-nutrients#rivo-vip-tier--476774) [VIP\\
\\
Spend $500.00](https://firstday.com/pages/vanishing-nutrients#rivo-vip-tier--476775)
Rewards
Redeemed rewards
Points activity
.
.
Show more
Send Store Credit
Your balance:
Transfer credit to a friend or family member. They'll receive an email or SMS with a link to redeem the credit. The credit will be instantly deducted from your account and refunded to you if not claimed within 30 days.
Amount
Message (optional)
Generate Gift URL
Share this link with your friend:
[Send another credit](https://firstday.com/pages/vanishing-nutrients#)
Your balance:
Sorry, you don't have enough credit right now to send.
#### Transfer History
| | | |
| --- | --- | --- |
| . |
| . |
| |
| | | |
Show more
Claim Store Credit
You received !
undefined sent you store credit
""
Someone sent you
""
Claim Store Credit
Email
Sign in to claim your gift
Buy Gift Card
undefined
Gift Card Value
Recipient Name
Recipient Email
Delivery Date
Message
Add to Cart
undefined
Loading gift card
Loading gift card
You have redeemed your Gift Card sent you a Gift Card
GIFT CARD
TO
FROM
Welcome
Get a birthday gift
🎂 Keep an eye out for your birthday treat on .
Tell us your birthday
MonthJanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
Day12345678910111213141516171819202122232425262728293031
Save Birthday
[View Rewards](https://firstday.com/pages/loyalty-program) [Manage Subscriptions](https://firstday.com/pages/vanishing-nutrients)
[Points\\
\\
My Rewards](https://firstday.com/pages/loyalty-program) [Credit\\
\\
Join our Membership](https://firstday.com/pages/vanishing-nutrients)
My Credit
ID:
Copy ID
Points expire
Use the Previous and Next buttons to browse the carousel.
## Recently Viewed
No recently viewed products
Use the Previous and Next buttons to browse the carousel.
[Saved from Cart](https://firstday.com/pages/vanishing-nutrients#rivo-saved)
Use the Previous and Next buttons to browse the carousel.
[**Favorites**](https://firstday.com/pages/vanishing-nutrients#rivo-favorites)
Sign in to access your favorites
Use the Previous and Next buttons to browse the carousel.
## Popular Today
[FAQ](https://firstday.com/pages/faq) [Blog](https://firstday.com/blogs/news) [About Us](https://firstday.com/pages/about-us) [Contact Us](https://firstday.com/pages/contact-us) [Manage Subscriptions](https://firstday.com/apps/retextion)
\\
\\
The "No Junk"™ Multivitamins\\
\\
Designed using modern science, not outdated methods, for each individual in your household. Containing a blend of 21 organic superfoods, these daily gummy multivitamins are the perfect start to your day!](https://firstday.com/collections/daily-gummy-multivitamins-for-everyone)
## Your Orders
Load More
undefined
.
,
,
[**My Preferences**](https://firstday.com/pages/vanishing-nutrients#rivo-preferences)
[Email](https://firstday.com/pages/vanishing-nutrients#rivo-preferences) [Name](https://firstday.com/pages/vanishing-nutrients#rivo-preferences)
[**My Addresses**](https://firstday.com/pages/vanishing-nutrients#rivo-shipping-addresses)
In-Store Sign-In
Show this code to a store associate at checkout to sign in to your account from a retail store.
[Log out](https://firstday.com/pages/vanishing-nutrients#rivo-logout)
My Preferences
.
Saved from Cart
Favorites
### Collections
### All Favorites
Shipping Addresses
,
[Add Shipping Address](https://firstday.com/pages/vanishing-nutrients#rivo-add-shipping-address)
Add Shipping Address
Edit Shipping Address
Manage Membership
Community
Manage Membership
| | | |
| --- | --- | --- |
| . |
| |
| | | |
[Powered by](https://rivo.io/?utm_source=widget&utm_campaign=powered-by)
Sign in with Google. Opens in new tab
Sign In - Google Accounts
Sign in with Google. Opens in new tab
shop.app
# shop.app is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR\_BLOCKED\_BY\_CLIENT
Reload
This page has been blocked by an extension
firstday.com
# firstday.com is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR\_BLOCKED\_BY\_CLIENT
Reload
This page has been blocked by an extension
firstday.com
# firstday.com is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR\_BLOCKED\_BY\_CLIENT
Reload
This page has been blocked by an extension
firstday.com
# firstday.com is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR\_BLOCKED\_BY\_CLIENT
Reload
This page has been blocked by an extension
firstday.com
# firstday.com is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR\_BLOCKED\_BY\_CLIENT
Reload
This page has been blocked by an extension
firstday.com
# firstday.com is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR\_BLOCKED\_BY\_CLIENT
Reload
This page has been blocked by an extension
firstday.com
# firstday.com is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR\_BLOCKED\_BY\_CLIENT
Reload
This page has been blocked by an extension
firstday.com
# firstday.com is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR\_BLOCKED\_BY\_CLIENT
Reload
This page has been blocked by an extension
firstday.com
# firstday.com is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR\_BLOCKED\_BY\_CLIENT
Reload
This page has been blocked by an extension
firstday.com
# firstday.com is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR\_BLOCKED\_BY\_CLIENT
Reload
This page has been blocked by an extension
# Are you sure you want to remove this product?
Keep ProductsRemove Products
_4th Of July Special_
Try your luck!
Scratch below to see what you win:
You've got
52% off
& Free Gift + Free Shipping!
CLAIM MY OFFER