Explore the Science of Nutrition at First Day | Hidden Health Crises
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ToddlersAges 2 – 3
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TeensAges 13 - 17
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WomenAges 18+
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MenAges 18+
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About Us Our Ingredients Our Science Heavy Metals & Pesticides 2026 Hidden Health Crisis Report Vanishing Nutrients Vitamin Overconsumption Blog Is Your Family Nutrient Deficient?
Our Science
Next Generation Science.
For The Next Generation.
Our food system and lifestyles have changed. Vanishing nutrients, ultra-processed foods, additives and more have led to a hidden health crisis.
balanced blends for optimized absorption
Our science-backed supplements address the cause, not the symptom with a balanced blend of research-backed ingredients. Our synergistic formulas are designed to optimize absorption and enhance efficacy for a healthier today and tomorrow.
Real Wholesome® nutrition to fight hidden health crises
Hidden Hunger
Does your family struggle with picky eating, moodiness, or low immunity? Hidden hunger could be why.
Vanishing Nutrients
In a worldwide nutrient deficiency crisis, simply eating more fruits and vegetables won’t solve the problem.
Vitamin Overconsumption
Supplementing over 100% Daily Value can be dangerous, but that’s not stopping shady vitamin brands.
Heavy Metals & Pesticides
Companies that just follow federal regulations on heavy metals are only doing the bare minimum. Families should be demanding more for their kids.
why we care about bioavailability
Bioavailability is all about how quickly and effectively your body soaks up nutrients from food or supplements. With high-bioavailable ingredients, you absorb more vitamins and minerals for optimal health.
- Folate: Unlike folic acid, folate doesn’t need to be converted before absorption, making it essential for up to 40% of people who have the MTHFR gene.1,2
- Vitamin E: When it comes to Vitamin E, we stick to natural. Unlike the synthetic form, natural Vitamin E is more potent, effective, and better absorbed.3,4
- Vitamin B12: The most bioavailable form of B12 is methylcobalamin, outperforming the commonly-used synthetic version, cyanocobalamin.5, 6
- Vitamin C: We think about optimal pairings as well! Vitamin C works synergistically with Folate to increase its absorption.7
say goodbye to outdated research
Choose Next Generation Science Today
Sources:
https://ods.od.nih.gov/factsheets/Folate-HealthProfessional/
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8227182/
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5745505/
https://ods.od.nih.gov/factsheets/VitaminB12-HealthProfessional/
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5312744/
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